According to MGMT, their latest single, 'It's Working,' is about taking drugs (ecstasy specifically) flecked with their signature cheeky self-reflexivity. Here, they hearken back to the track that brought them fame to begin with, 'Time to Pretend,' which facetiously likened fame and wealth to fulfillment and success, and reach a final message: substance-derived euphoria and material goods aren't all that great. (I've taken a couple drugs, and as fun as they can be, I'll have to agree.) The video reflects the point, taking some visual and thematic cues from 2004's best (time-traveling) film Primer, pitting rockstars Ben Goldwasser and Andrew VanWyngarden against what first appears to be some piece of furniture from IKEA and ends up being a Frankenstein-like creation of terror, harboring drummers, soft-serve, magical ballerinas and a fair amount of glitter (not to the level of 'Electric Feel,' however). Add this to their collection of visual oddities to go with their latest collection of spooky, psychedelic music. Don't take drugs to this.
The video was directed by So Me.
The video was directed by So Me.
PS: I love Andrew.
glad to see you're updating again! i really like the video. and you're right, the visual is very similar to Primer. and i love andrew as well.
ReplyDeletehello, you. please don't forget about this blog. keep on writing. you don't want to rest on your laurels ;) i love reading everything you write.
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